44 Novena Regency units snapped up
The Business Times | April 22 , 2013 Mix of residential, retail units a draw due to freehold tenure and location Buyers snapped up 44 residential and retail units at Novena Regency within a week of its launch last week. The mixed development by Fragrance Realty - a subsidiary of the Fragrance Group - released 72 units on April 13. Its freehold tenure and city fringe location along Thomson Road are the most attractive features of the property, as it will sit on the current Novena Ville site. The 45 shop units are priced from $7,000 per square foot (psf), while the 55 residential units start at $2,300 psf. Among the residential units, there are 43 apartments (one-, two- and three-bedroom units) and 12 penthouses (two-, three- and four-bedroom units). Fragrance Group executive chairman and chief executive Koh Wee Meng said: "We are fairly confident that buyers will be attracted to its location - an exclusive private estate enclave within the No